Audi Customization Studio Opens in Riyadh

RIYADH – Premium car manufacturer, Audi, saw the inauguration of the world’s first Audi customization studio in the Saudi capital by a delegation of the management board of AUDI AG (Germany) yesterday. The new Audi center, which has been especially designed by commissioned architects, is the first to carry the “Audi Exclusive” studio in addition to the standard showroom concept for Audi dealerships.

“The Audi exclusive studio will see specialized consultants assist customers in designing their customized Audi from virtually unlimited design options – from exterior colors and body kits, to standard or sports seats with leather upholstery, contrast stitching and piping, as well as aluminum and fine wood trims,” said Ralph Weyler, member of the board for marketing and sales at AUDI AG, after the formal inauguration.

Spelling out the salient features of this new Audi studio, he said that the high-quality materials combined with meticulous workmanship are imported from Audi Germany.

At the official handover Weyler, congratulated SAMACO Vice President Sheikh Mohammad Sharbatly, who has sold and promoted Audi to a new high in the Kingdom. Weyler said: “We are proud to see the first “Audi Exclusive” studio in Saudi Arabia.”

“With our model range Audi meets the high demand for premium vehicles in the Middle East, and Audi Exclusive customization will allow us to take this demand to the ultimate level, the fully individualized Audi,” said the German executive, while giving an overview of Saudi-German business relations especially in automobile sector.

In order to cater for the growing demand of the Audi brand in both sales and service, SAMACO’s expansion plan also includes the opening of a new Audi Service Center on Khurais Road in Riyadh.

“Audi further extends 1ls the Middle East region through an extensive analysis and expansion of its dealer work.” said a press statement release this occasion.

In order to support Audis medium term sales target of 10,000 units throughout the region, the German premium manufacturer  forecasts a collective investment or is regional partners of approximately $40 million over the next five years.

Referring to the expansion plan, the statement said that the Jordanian market has seen the appointment of a new importer and the Grand opening of a new Audi showroom and service center in July. Further, showroom openings are expected in Qatar and Bahrain in November, whereas further developments for Kuwait and Abu Dhabi are in their planning phase.

Audi Is a car manufacturer rich in tradition. The four rings symbolize the fusion of Audi, DKW, Horch and Wanderer in 1932.

Today. Audi is one of the three big German automotive manufacturers in the segment. Audi A employs more than 50.000 people and delivered around 829,100 Audi vehicles to customers in 2005 . As a global developer and manufacturer of high-quality cars and engines. Audi has major production sites in Germany, Hungary, Brazil and China Within the Volkswagen Group, Audi Is responsible  for the sporty brand group, which also includes the SEAT and Lamborghini brands.

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