Retail giant Lulu Hypermarkets have launched a high-profile mega promotion offering customers the opportunity to win five BMW sedan cars, 25 new-look Samsung tablets, high-quality 50 LED televisions and 25 cell phones.
This is in addition to the tailor-made zero-based Lulu-SABB installment program for customers shopping at Lulu stores across the Kingdom.
“The Ramadan promotion is heavily supported by an innovative media campaign and is already creating a buzz throughout the country,” said Sehim Mohammed Unni, regional director of Lulu Hypermarkets.
Sehim said that Lulu outlets are welcoming Ramadan with amazing promotions on food items, grocery, household items, textiles, luggage and footwear, among others.
Lulu Hypermarkets, unlike other retail stores in the Kingdom, have slashed prices on items ranging from fresh and frozen food, grocery, dry fruits and household appliances.
“For customers during the holy month and those leaving for summer vacation, Lulu is also meeting their requirements at highly reasonable and modest prices, with promotion on garments, sarees, churidhar and footwears,” said Sehim, while giving an overview of the promotion.
In fact, LuLu is offering ‘Sale’ up to 70 percent on garments, footwear, churidhar, sarees, furniture, home décor and baby accessories during Ramadan period.
“There are also attractive promotions in other sections,” said Sehim, adding that Lulu has been successfully running the “Dream Drive Promotion” across Saudi Arabia for the four years now, as a result of which it has become a promotion that reflects dreams, hopes and aspirations and a true reflection of the holy month.
“Over the years the Lulu Dream Drive has stepped up to become one of the biggest and most successful promotions that Saudi Arabia has ever witnessed,” he added.
The raffle draw at Lulu will be open for all customers, who are our ‘patrons’, said Sehim.
The Lulu-BMW Dream Drive is a good example of how the country’s most sought after hypermarket is constantly in tune with the vibes of the season in this case the fast approaching season of Ramadan, he added.
As a completely customer centric organization, all our promotions are designed around the customer with their needs in mind, he said. He said that Dream Drive was designed from the very outset to reflect the spirit of the holy month of Ramadan and Lulu families are glad it continues to exceed the customers’ expectations.
Another milestone this year is the zero percent Easy Payment Plan on all products in association with SABB Bank.
LuLu customers can buy any product from LuLu outlets and convert their transactions to equal monthly installments at absolutely zero percentage service charge.
“This is the first time in Saudi Arabia that LuLu is offering zero percent installment scheme on products,” said Sehim.
“And with such an extensive spread of all products, offering a zero percent easy payment plan across all LuLu Outlets, customers would truly find it easy to purchase their products,” he added.
This comes as part of our endeavor to extend exciting, value added and customer centric shopping experiences, he said, while referring to several awards won by this retail giant recently.
Sehim pointed out that the LuLu Hypermarket received two prestigious business excellence awards, namely the “Dubai Quality Appreciation Award” and the “Dubai Human Development Appreciation Award”, from the Department of Economic Development (DED), Dubai.
The awards were presented by Sheikh Hamdan bin Mohamed bin Rashid Al-Maktoum, Crown Prince of Dubai, in the presence of Sheikh Mohammed bin Rashid Al-Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to Yusuffali M.A., managing director of LuLu Group, and Salim M.A., director of LuLu Group recently.
In fact, LuLu Hypermarket was on a winning spree at the coveted Middle East Retail Academy (MERA) awards recently. Lulu Hypermarket bagged two retailer awards. LuLu Hypermarket was also given a special commendation and inducted into the ‘Hall of Fame’ for their overall contribution to the retail sector across the Middle East. This shows the strength of Lulu, he said.
There is no denying the fact that Lulu Hypermarkets are pioneers in the retail chain in the Middle East.
They certainly are the catalyst of change that has been brought about in the shopping habits of the people in the region, particularly in the GCC countries. It was the vision of Yusuffali, chairman of the group, which turned a humble beginning in 1993 in Dubai into a massive movement which engulfed not only the entire GCC but beyond that.
Today, Lulu is not just a Hypermarket a department store or a shopping mall, but rather an integral part of retailers day-to-day life.
“What makes Lulu extremely special is its tremendous ability to adapt the culture of the host country and inculcate a sense of empowerment among its buyers that the market is owned by them; it belongs to them,” said Abdul Basheer M., regional director of Lulu Hypermarket in the Eastern Province, while speaking to Arab News. Saudi nationals and expatriate communities welcomed Lulu soon after it opened its massive outlet in Al-Khobar, said Basheer.
Basheer said that the first goal of the chain was to cater to the needs of its consumers from smallest to the biggest.
“We aspire to become one-stop shopping place and in a very short span of time we have achieved our goal…Under one roof we fulfill our valued customers’ every need—from eatables, to grocery, electronics, jewelry, clothes and hundreds and hundreds of other goods. You will think of it and we will provide it,” he says with a sense of pride.
He said the Hypermarket was making special arrangements for the Holy month of Ramadan where there will be some extraordinary offers for each consumers with extremely competitive price.
“We ensure that our price tag matches or customers’ pockets,” he said.
Lulu’s retail caters to over 50 million customers everyday and enjoys over 48 percent of total retail market share within the GCC countries.
The group already has opened 110 shops throughout the GCC.
With the opening of some new stores, the group market share is destined to be increased.
With an annual turnover of $4.75 billion, it is ranked as one of the biggest retail chain operating in the Middle East.
The Lulu employees profile offers us a snapshot of multi ethnicity of more than 30,000 people from more than 29 countries.
In support of Saudi Arabia’s Saudization program, it has launched a massive program for its Saudi employees.
Lulu hypermarket with more than 210,000 sq ft shopping space is the main anchor store and is expected to become a major player in Saudi Arabia’s retail sector too.
The group has already started working on new projects in other parts of the kingdom.
Lulu opened a new hypermarket in Riyadh located at Ibn Sulaiman Commercial centre Batha last year.
Within few months from now, Lulu will launch more outlets in Riyadh, Dammam, Al-Hasa and Jeddah regions.
All this success of Lulu could be attributed to the dream of one person, its chairman, Yusuffali M. A. who ranks among the top business personalities in the Middle East.
The group is best known in the Gulf through a chain of shopping malls, Lulu Hypermarkets, Supermarkets and Department stores. Apart from its overall presence in the UAE, the group has major business interests in India, China, Hong Kong, Qatar, Bahrain, Oman, Kuwait, Yemen, Saudi Arabia, Egypt, Indonesia, Thailand, Kenya, Tanzania and Benin.
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